Colorplace

Colorplace stands as Walmart's exclusive paint brand, offering homeowners and DIY enthusiasts a perfect balance of quality and affordability in the world of home improvement. Since its introduction, Colorplace has carved out a reputation for delivering reliable paint products that don't break the bank.

About Colorplace

Colorplace stands as Walmart’s trusted house brand for all things paint-related, offering consumers affordable quality without compromising performance. Since its introduction to the market, Colorplace has established itself as a go-to solution for DIY enthusiasts and professional painters alike who seek value-driven options.

The brand’s comprehensive lineup includes interior paints, spray paints, primers, and specialty finishes designed to transform any space with minimal effort. What sets Colorplace apart is its commitment to providing premium-adjacent formulations at price points that respect the average homeowner’s budget.

Their interior paint collection features various finishes from matte to high-gloss, all formulated to deliver excellent coverage and durability. The spray paint offerings provide convenience for smaller projects or hard-to-reach areas, while maintaining the brand’s promise of consistent quality.

As Walmart’s exclusive paint brand, Colorplace enjoys widespread availability across thousands of locations nationwide, making it an accessible choice for immediate project needs. The brand continues to expand its color palette and product innovations while staying true to its core value proposition of making quality home transformation affordable for everyone.

Colorplace is a leading American brand of affordable, quality paints and coatings. First launched in the 1980s, Colorplace has been sold exclusively at Walmart stores for over 40 years. The brand offers a wide range of interior and exterior paints, primers, stains, and spray paints for household projects.

Colorplace aims to provide budget-conscious consumers with the top-performing paints they need to transform their homes. The company’s interior and exterior paint lines promise long-lasting, fade-resistant, and smooth finishes. Specialty paints like chalk paint and high heat paint allow DIYers to take on trendy decor projects or tricky surfaces.

From flat ceiling paints that blend away imperfections to gloss enamels that resist frequent cleaning, Colorplace has the right paint for every room and surface. The company’s spray paints deliver a durable coating with superior control and less mess.

Colorplace sets itself apart through quality standards that meet or exceed leading national brands. Extensive product testing ensures durable, consistent, professional-grade results. Paints apply evenly with minimal dripping and splattering.

The brand alsoprioritizes providing a positive customer experience. Resources like online visualizers and calculators help consumers achieve their desired looks. Colorplace stands behind its products with a satisfaction guarantee.

With affordable pricing and reliable performance, Colorplace has become a trusted American paint brand for over 40 years and counting. Its quality paints and coatings make home upgrades achievable for DIYers across the country.

Colorplace Trendding Products

Color Place Maintenance Interior Flat Antique White, 1 Gallon

Color Place Maintenance Interior Flat Antique White paint provides a flat finish that minimizes minor surface imperfections while delivering good hide and easy touch-up capabilities. This versatile paint is suitable for use on primed wallboard, plaster, wood, masonry/block, metal, and wallpaper. It is designed for residential and commercial interior walls, ceilings, and trim, ensuring a fresh and polished appearance.

ColorPlace WM.J50022-16 Maintenance Paint White

ColorPlace WM.J50022-16 Maintenance Paint White features a flat finish that minimizes minor surface imperfections for a smooth, clean appearance. This latex-based paint offers good hide and is easy to touch up, making it ideal for quick repairs and maintenance. Suitable for a variety of surfaces, including primed wallboard, plaster, wood, masonry, block, metal, and wallpaper, this paint ensures durable and polished results for interior walls and ceilings.

ColorPlace Classic Interior Wall & Trim Paint, Sandarac Sage, Semi-Gloss, 1 Gallon

ColorPlace Classic Interior Wall & Trim Paint in Sandarac Sage offers a semi-gloss finish that provides a durable, washable, and easy-to-clean surface. This latex paint is ideal for walls, doors, and trim, with applications on drywall, plaster, masonry, wood, and primed metal. Backed by a 15-year warranty, it ensures long-lasting quality and is available in a wide variety of decorator colors to suit your design needs.

Why Choose Colorplace

Unbeatable Value

ColorPlace delivers premium-quality formulations at fraction of the cost of competing brands, allowing homeowners to complete larger projects without compromising their budget.

Convenient Availability

Available exclusively at Walmart stores nationwide, ColorPlace paints are easily accessible whenever inspiration strikes, eliminating long trips to specialty paint retailers.

Versatile Finish Options

From flat to semi-gloss, ColorPlace offers multiple finish options to suit any room's needs, whether you're painting a low-traffic ceiling or a high-use kitchen wall.

Ready-to-Use Formulations

ColorPlace's user-friendly paints are designed for smooth application right out of the can, making them perfect for both novice painters and experienced professionals.

Comprehensive Color Selection

With options like Sandarac Sage and customizable base paints, ColorPlace provides versatile color possibilities to match any design vision without overwhelming consumers with too many choices.

Trusted Quality Performance

Earning solid customer ratings, ColorPlace delivers reliable coverage and durability that stands up to daily life, proving that affordable paint doesn't mean sacrificing quality.

Customer Reviews

I'll admit I was skeptical about going with Walmart's house brand for my living room refresh. As someone who's typically bought Behr or Sherwin-Williams, the price difference made me question the quality. Boy, was I wrong! The ColorPlace Satin Finish in Accent Base covered my previously dark walls in just two coats. What impressed me most was how smoothly it went on - no streaking or patchiness that I'd experienced with other budget paints. The color matched perfectly to what I expected from the swatch, and a month later, it's holding up beautifully against my kids' constant wall-touching. For $16.93 a gallon, you simply can't beat the value. My wife is already planning our next painting project, and guess what brand we'll be using? ColorPlace has earned a loyal customer in this household. Would absolutely recommend to anyone looking to save money without sacrificing results.

omg so i had NEVER painted a room before but my landlord said i could paint my bedroom as long as i didnt go too crazy with the color. i was SO nervous about messing up but also didnt want to spend $$$ on fancy paint since this is my first apartment after college. went to walmart and the colorplace semi-gloss was on sale for only $17.78!! the sandarac sage color is gorgeous irl, kind of a muted green that looks different depending on the light. took me the whole weekend (lol) but even with my zero experience it went on pretty decent! only needed touch ups in a couple spots. my roommates were impressed and thought i spent way more on the paint. only giving 4 stars because it did have a strong smell for about 2 days but that went away. definitely recommend for other newbies who are on a budget but still want their place to look cute!

Having operated a small handyman business for the past fifteen years, I've developed quite the discerning eye for paint products that deliver consistent results. ColorPlace has become my go-to recommendation for clients seeking economical solutions without sacrificing quality. Recently completed a comprehensive interior refresh utilizing their Classic Interior Wall & Trim Paint in Flat Medium Base ($11.79/gallon) throughout a 1,800 sq. ft. residence. The application was remarkably smooth with minimal splatter, even when utilizing a standard roller setup. Coverage was exceptional, requiring only a single coat on previously painted surfaces of similar hue. What particularly stands out is the product's durability relative to its price point. While I wouldn't recommend it for high-moisture environments like bathrooms, it performs admirably in living spaces, bedrooms, and hallways. The finish has remained consistent without noticeable fading or chalking over six months post-application. For contractors or DIY enthusiasts operating within strict budgetary constraints, ColorPlace represents an optimal balance between performance and cost-effectiveness.

As the owner of three rental properties, I'm constantly balancing quality with cost-effectiveness. The ColorPlace Maintenance Interior Flat in Antique White has been my secret weapon for the past two turnovers. At just $9.01 per gallon, it's significantly less expensive than comparable options from other brands. The first thing I noticed was how well it covered previous tenants' wall marks and minor scuffs - this saved me hours of prep work! The flat finish is perfect for hiding imperfections in older walls (which rentals inevitably have). While it doesn't have the washability of more expensive paints, for the price point and how frequently rental walls need refreshing anyway, this is a non-issue for my purposes. My only complaint is availability - my local Walmart sometimes runs out of stock, which can delay project timelines. I've learned to buy in advance when I see it available. Would give 5 stars if not for this inconvenience. Overall, a reliable workhorse product that helps keep my renovation costs manageable while still presenting clean, fresh spaces to new tenants.

At 72 years young, I decided my living room needed a breath of fresh air after 15 long years of the same beige walls. My grandson suggested I try ColorPlace after seeing it at Walmart, and I must confess, I was hesitant. In my day, you got what you paid for, and inexpensive paint meant endless coats and disappointment. I purchased the ColorPlace Classic in that lovely Sandarac Sage, semi-gloss finish. What a revelation! The paint had a substantial feel—not watery as I'd feared—and glided onto my walls with surprising ease, even with my arthritic hands guiding the roller. The semi-gloss adds just a touch of light reflection that brightens my Florida condo beautifully. The coverage was remarkable! My old beige walls disappeared under a single coat in most areas, with just a few spots needing a second touch. The color is exactly what I'd hoped for—subtle yet refreshing. My bridge club has been absolutely effusive with compliments! For under $18 a gallon, I've found my new favorite. This old dog has learned a new trick, and I'm eyeing my guest bathroom for my next ColorPlace adventure!

Blogs & News

FAQs

What makes ColorPlace paint different from other brands?

ColorPlace is Walmart’s exclusive paint brand offering exceptional value without sacrificing quality. It delivers comparable coverage and durability to premium brands but at significantly lower price points, making home improvement projects more affordable for everyone.

Does ColorPlace offer different paint finishes?

Yes! ColorPlace offers multiple finishes including flat, satin, and semi-gloss options. Each finish serves different purposes – flat for low-traffic areas, satin for a balanced look in living spaces, and semi-gloss for areas requiring frequent cleaning.

How much coverage can I expect from a gallon of ColorPlace paint?

A single gallon of ColorPlace paint typically covers approximately 300-400 square feet depending on the surface texture, porosity, and application method. Rougher surfaces or dramatic color changes may require additional coats.

Is ColorPlace paint available in custom colors?

ColorPlace offers base paints (medium, accent) that can be tinted to custom colors at Walmart paint counters. They also have ready-mixed popular colors like Sandarac Sage and Antique White for immediate purchase.

How long does ColorPlace paint take to dry?

Most ColorPlace interior paints are touch-dry within 1-2 hours under normal conditions. However, allow 4 hours before applying a second coat and 24 hours for full curing before subjecting the surface to normal use.

Is ColorPlace paint environmentally friendly?

ColorPlace paints are formulated to meet industry standards for low VOC (Volatile Organic Compounds), making them a responsible choice for indoor use with minimal odor and reduced environmental impact compared to traditional paints.

Can ColorPlace paint be used in bathrooms and kitchens?

Yes, ColorPlace semi-gloss finishes are ideal for high-moisture areas like bathrooms and kitchens. The moisture-resistant formulation helps prevent mildew growth while providing a washable surface that stands up to cleaning.

How do I prepare walls before applying ColorPlace paint?

For best results, walls should be clean, dry, and free of loose paint or debris. Fill any holes with spackling compound, sand smooth, and apply appropriate primer if changing colors dramatically or painting new drywall.

Does ColorPlace paint require primer?

While ColorPlace paints offer good coverage, using a primer is recommended for new drywall, stained surfaces, or dramatic color changes. Some ColorPlace products include paint-and-primer-in-one formulations for convenience.

What's the shelf life of unopened ColorPlace paint?

Properly stored in a cool, dry place, unopened ColorPlace paint can maintain quality for up to 5 years. Ensure containers are tightly sealed and stored away from extreme temperatures to maximize shelf life.